Book Lovers Campaign


Organized in conjunction with the Kyobo Book Centre, this reading movement is designed to provide quality cultural experiences based on fun and programs that suit regular readers and everyday people.
In 2008, the campaign focused on readers and book-buyers as users of "literature" and "books," and the campaign provided quality and distinctive cultural contents by expanding the stage of cultural travel to foreign countries. The major programs include "Spaces for Reading with the Authors" (held on seven occasions), "Cultural Journeys" (held on four occasions including foreign literary journeys), the "National Reading Debate Competition," and "Literary Art Exhibitions" (held on two occasions).